Legal

Privacy Policy

Last updated: April 2026

This privacy policy explains how The Unanswered (operated by Chris Kelly, sole trader) collects, uses, and protects information when you visit theunanswered.co.uk. It is written in plain English because you deserve to know what's actually happening with your data.

Who is responsible for your data

Chris Kelly, trading as The Unanswered. Contact:

What data this site collects and why

This site does not have a contact form, user accounts, or any mechanism that collects personal data directly. The only data collected is through Google Analytics 4, and only after you have given your consent via the cookie banner.

If you consent to analytics cookies, Google Analytics collects:

• Pages you visit and time spent on them
• The general geographic region you are in (country and city level — not precise location)
• The device and browser type you are using
• How you arrived at the site (search, direct, referral)
• A pseudonymous identifier to distinguish unique visitors

This data is used to understand how people use the site — which pages are read, where visitors come from, and whether the content is working. It is not used to build profiles, target advertising, or identify you as an individual.

If you contact by email

If you contact chris@theunanswered.co.uk, your email address and message contents will be processed in order to respond to your enquiry. This data is held only as long as necessary to conduct that correspondence. It is not added to any mailing list or shared with third parties.

Legal basis for processing

Analytics data is processed on the basis of your consent, which you can give or withdraw at any time via the cookie banner or by adjusting your browser settings. Email correspondence is processed on the basis of legitimate interest in responding to your enquiry.

Google Analytics and data transfers

Google Analytics is operated by Google LLC, which may process data on servers outside the UK and European Economic Area. Google participates in the UK-US data bridge framework. You can read Google's privacy policy at policies.google.com/privacy.

How long data is kept

Google Analytics data is retained for 14 months by default, after which it is automatically deleted. Email correspondence is kept only as long as the conversation requires.

Your rights under UK GDPR

You have the right to:

• Access the personal data held about you
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw consent for analytics at any time
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

Cookies

This site uses cookies for analytics purposes only, and only with your consent. For full details of the cookies used, see the Cookie Policy. You can manage your cookie preferences at any time by clicking the cookie icon at the bottom of the page.

Changes to this policy

If this policy changes materially, the date at the top of this page will be updated. For a site of this nature, significant changes are unlikely.